Case Study: How an Atlanta HVAC Contractor Booked 47 Installs in 90 Days

Note: Numbers below are from a real client engagement. Identifying details have been generalized at the client's request.

The starting point #

A 12-year-old Atlanta HVAC contractor with $1.6M in annual revenue. Mostly residential repair + some commercial maintenance. Owner doing his own marketing. Pain points:

280 Google reviews but no reviews in 6 weeks (lost the 3-pack)

$4,500/mo on Angi, getting 18 leads, closing 2

No Google Ads

Website built in 2019, 4.8s LCP, 1.9% conversion rate

What we did (in 90 days) #

Days 1–14: Foundation

Migrated GBP, fixed primary category, uploaded 30+ photos

Set up review SMS automation in ServiceTitan (fires 90 min post-job)

Killed Angi spend ($4,500/mo redirected)

Built 4 service-area landing pages (Buckhead, Sandy Springs, East Cobb, Decatur)

Days 15–45: Channels live

Launched LSA — verified, $80/day budget

Launched Google Ads — 3 campaigns (emergency, install, tune-up), $120/day

Meta retargeting active, $20/day

Days 46–90: Scale + optimize

Disputed 31 LSA leads, recovered $1,860 in credits

Killed underperforming PMax asset groups

Added 6 more service-area pages

Review velocity: 4.2 new 5-star reviews/week

The numbers (Day 90) #

What broke (and how we fixed it) #

Week 3: CSRs couldn't keep up with call volume. We added a Google form fallback + auto-text-back.

Week 6: LSA CPL spiked to $98. We tightened service area, dropped low-converting categories.

Week 9: Booked too many tune-ups, not enough installs. We rebalanced ad spend toward install keywords.

The takeaway #

You don't need 11 channels. You need 3 channels run by people who actually dispute LSA credits and write negative keyword lists. That's it.

Want results like this? We take 3 new HVAC clients per quarter. Apply for a free strategy session or call (470) 361-7121.