Case Study: Atlanta Plumber Doubled Revenue in 4 Months

Note: Real client engagement. Identifying details have been generalized at the client's request.

The starting point #

A 9-year-old Atlanta plumbing company doing $52K/mo. 2 trucks, 1 owner-operator + 2 techs. Lead sources: Angi ($3,500/mo, 22 leads, 3 closed), word of mouth, occasional Google. Pain points:

60% of after-hours calls going to voicemail (lost jobs)

No Google Ads

GBP barely managed (last photo: 14 months ago)

CSR booking rate: 19% (industry benchmark: 35–45%)

What we did #

Days 1–14: Foundation

Killed Angi spend ($3,500/mo redirected)

Migrated GBP, fixed primary category to "Plumber", uploaded 24 photos

Set up review SMS in Housecall Pro

Set up CallRail call tracking + recording

Audited 30 inbound calls — booking gaps identified

Days 15–45: Channels live

Launched LSA — $80/day, verified in week 2

Launched 3 Google Ads campaigns (emergency call-only, water heater, drain)

Set up after-hours dispatch (24/7 answering service to handle overflow)

Started weekly CSR coaching calls

Days 46–120: Scale + CSR optimization

Disputed 47 LSA leads, recovered $1,920 in credits

CSR booking rate climbed from 19% → 41%

Added water heater install landing page (financing-led)

Membership plan launched ($199/yr) — 38% attach rate

The numbers (Day 120) #

What broke #

Week 4: Owner couldn't keep up with dispatch. Hired a part-time dispatcher (paid for itself in week 2).

Week 7: One Google Ads campaign drift — water heater bids ate the budget. Rebalanced.

Week 10: Membership churn higher than expected. Added quarterly check-in SMS — churn dropped 40%.

Takeaway #

The biggest single win wasn't ads — it was answering the phone after 5pm and coaching the CSR. Most plumbers are losing 50% of their leads at the booking step before they ever spend on marketing.

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