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Case Study: Atlanta Roofer Scaled From $80K/Mo to $310K/Mo in Storm Season

Real numbers from an Atlanta roofer we worked with: $80K/mo to $310K/mo in 4 months by capturing storm spikes the right way.

SES MGT Team
May 4, 2026
9 min
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Note: Numbers are from a real client engagement. Identifying details have been generalized at the client's request.

The starting point #

A 7-year-old Atlanta roofing contractor doing ~$80K/mo, mostly retail repair + a handful of insurance claims. Owner running door-knocking crews + buying Angi leads at $120 each. Pain points:

  • $7,000/mo to Angi for 58 leads, closing 6
  • No Google Ads
  • GBP barely managed
  • Missed two storm windows in 2024 entirely (no infrastructure to ramp ads fast)

    • What we did (in 90 days) #

    Days 1–21: Pre-rank for storm season

  • Built 14 neighborhood landing pages targeting hail-prone Atlanta ZIPs
  • Migrated GBP, optimized for "Roofing Contractor" + "Storm Damage Restoration Service"
  • Activated review SMS automation in JobNimbus
  • Killed Angi spend ($7K/mo redirected)

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    Days 22–60: Foundation channels live

  • Launched LSA — verified, $100/day
  • Launched 3 Google Ads campaigns (repair, replacement, insurance claim)
  • Pre-built storm-response campaign (paused, geo-targeted, creative ready)
  • Set up NOAA → Zapier → Google Ads webhook
  • Started drone footage on every install

    • Days 61–90: Storm hit

  • Hailstorm crossed Marietta + East Cobb on day 67
  • Storm campaign activated within 3 hours, bids 3x
  • Geo-fences re-drawn within 6 hours to match Hailtrace footprint
  • Disputed 38 LSA leads in 14 days, recovered $2,940 in credits
  • 122 booked inspections in the storm's 21-day window

    • The numbers (Day 90) #

    MetricBeforeAfter
    Monthly revenue$80K$310K
    Booked inspections / mo28156
    Cost per lead (blended)~$120$61
    Close rate24%33%
    Insurance claim mix18%47%
    Avg ticket$9,200$13,400
    Google reviews / mo224
    Monthly ad spend$7K (Angi)$14K (LSA + Google + Meta)

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    What broke (and how we fixed it) #

  • Storm week 1: Sales team couldn't keep up. We added an instant-text-back + scheduling assistant.
  • Storm week 2: 22% of LSA leads were duplicate dialers. We tightened the LSA service area.
  • Day 88: Cash-flow strain from supplier deposits. Brought in financing partner offering 0% to homeowners — close rate jumped another 6 points.

    • The takeaway #

    You don't grow a roofing company by working harder. You grow it by being ready before the storm, then dialing up paid traffic the second it hits.

    Want to be ready for next storm season? We take 2 new roofing clients per quarter. Apply for a free strategy session → or call (470) 361-7121.

    Frequently asked

    Can these results be replicated outside storm season?+

    Baseline lift (typically 60–120%) is achievable year-round. Storm spikes are a multiplier.

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    Tagged:
    Roofing
    Case Study
    Atlanta
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